You are 40x more likely to get noticed via email than on Facebook. You have a captive audience who opted-in to your communication. They want to hear from you! Give them a reason to OPEN your emails.
Email drives 6x more conversions than a Twitter post. Your email is targeted at an audience who CHOSE to follow you! They’re warm + ready and unlike your social platforms they are product aware.
Email is cheap. The average return on investment per email is $38 for every $1 spent. That means, write a killer email, and you can start raking in the dough $$$
Write like a human talking to a human, match your subject line to the content inside your email, AND don't be afraid to break the rules (throw convention + formality to the wind).
Create scannable, easy to digest subject lines. The right amount of words—and characters—can make all the difference in your open rates!
在标题中使用emojiss to add a little personality and boost open rates by as much as 57%.
Sure, intuition is nice BUT A/B testing tends to embarrass intuition (in a good way). Thus, whenever possible, create two varying subject lines and TEST those suckers!